#StyleUpMovement: An invitation to challenge your fashion boundaries

Are you on Instagram and do you love OOTD’s?

Well, you would love to join this nationwide online contest from the SM Store!

After the successful take off of the Style Up Summer Campaign of SM Makati, the SM Store is at it again – and now, extending it to a bigger crowd. Launching a nationwide online contest that challenges Filipinos, of all shapes and sizes, not only to make your OOTD game strong, but also to challenge you to free yourself from your fashion boundaries.

The all-new character of The SM Store led to the birth of the Style Up campaign, following its bolder attitude that lets your curate your wardrobe according to your liking - a rather trendier, more straightforward, with a little bit of to a little too much of edginess.

This Instagram-based challenge, called #StyleUpMovement will run for 4 weeks, starting on May 16 until June 12, 2016. The #StyleUpMovement highlights three key trends that we know of today:

(1) Color blocking – mix of vibrant Style Up Colors

(2) Athleisure – sports luxe with a punch of vibrant Style Up colors

Jess and Mark rockin their athleisure wear

(3) Patterns on patterns – geometric prints in line with the Style Up theme

Kiana goes playful  styling it up with patterns on patterns

All contestants are challenged to be creatively playful, as they follow the three themes. Towards the end of the contest, four (4) winners will be chosen – and the one with the most clever and fashionable entry wins P30,000 worth of shopping budget.

Learn more about how it’s done through our fashion-squad leaders Jess Connelly, Mark Mcmahon, and Kiana Valenciano, as they teach you how to pose, snap, and post for the #StyleUpMovement Instagram takeover challenge.
For the complete contest mechanics, visit http://blog.thesmstore.com/styleupmovement-instagram-contest/




Color Blocking


patterns on patterns

About The SM Style Up Campaign

Style Up highlights SM Makati as this summer’s most exciting fashion destination by bringing together the season’s hottest looks and the metro’s style influencers in one grand fashion presentation. The big idea is UP.  And whether you’re updating your look, trying out a new trend, or taking that runway ready route, SM Makati will help you Style Up with its fun and fab selection of clothes, shoes, and accessories. It’s all about fashion’s transformative power to make you look good and feel great on the beach and beyond.

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How To Create Your Own Good Fortune

You  don’t need to consult a crystal ball – you have the power to create your own good fortune.

Be Open to anything.

There is value in staying focused on your goals, but this shouldn’t mean shutting other doors.  When you limit yourself, you also limit your chances of success.  Be open to new people and new ideas.  Be a “yes girls” who is willing to give so many things a shot.  Don’t pass up a good prospect just because it is not exactly what you wanted – it might turn out to be a small detour that will eventually take you places.


Build your networks.

You can purposefully make connections by joining an interest club or an online forum.  On the other hand, chance encounters can also serendipitously lead to big things.  A Facebook friend might know a director who can give you an acting gig or your best friend’s older sister’s boyfriend might co-own a bar your band can play at with your magnificent keiko abe.  The people you meet every day – both online and offline – can lead to many different opportunities, so don’t hesitate to promote your causes and prospects.

Do your homework.

Keep up with current trends by seeing what other people in your field are doing and finding out if there are new tools, such as gadgets or software, that will be useful to you.  Look up like-minded people whom you can collaborate with.  Doing your research can also help you with an important thing: timing.  (If you’ve ever asked your parents for a “big” thing, such as permission to go on your first out-of-town trip with friends, you know what a difference the right timing makes!)

Work around your skills.

Make the most of your strongest talents.  Knowing which cards to play will give you better chances of success.  You can’t open a fantastic pastry shop if you don’t know the first thing about baking!  It’s never too late though – if you feel that you still lack the skills to accomplish your lifelong dreams, then work on them.  You can join a workshop or apprentice with a professional.  Remember to pursue something you love, because your passion for it will sustain you and keep you going when the going gets tough.

Actively seek opportunities.

Be proactive, not passive!  Instead of just waiting for opportunities to come to you, search through Google or buy the Sunday paper.  If you dream of being a model, find out if there are upcoming go-sees or if any modeling agencies can take you in as their talent.  Want to become a professional photographer? Put an online portfolio.

Think positive.

Sheer willpower and a go-getting attitude will get you far.  Surround yourself with positive energy, and that includes surrounding yourself with people who support and believe in you.  Do listen to sound advice, which sometimes means constructive criticism, but keep your detractors at bay.  And speaking of naysayers, don’t be one.  The first person who should be convinced that success is in the cards for you?  Not a psychic or a tarot card reader, but YOU!

Follow your instincts.

Your intuition is important – listen to it!  But remember that your gut feel should guide you in making decisions, not stop your from trying something out.  Learn or distinguish when you feel it’s a bad idea, and when you simply feel afraid to take the plunge.   It’s normal, even healthy, to get the occasional butterflies in your stomach.  I fact, if you’re a hundred percent confident about what you’re doing, you might want to think it through one more time.

Create good karma.

Maybe you don’t really believe in karma as a religious concept, and that’s okay.  This isn’t about spiritual beliefs, but simply about idea that we reap what we sow.  It certainly won’t hurt to be kind an play nice.  Do some volunteer work and be a role model to your younger siblings.  If you spread goodness, there’s reason to believe that the universe will throw good things back your way.

Take risks.

Smart investors and good business people know that high risks can lead to high rewards.  As the ancient saying goes, fortune favors the brave.  It is understandable if you want to be certain that everything will go as planned – everyone does!  But if you keep playing it safe, you will never get very far.  Sure, you will get consistently safe results, but why not aim much higher?  Take a gamble or two – it might pay off in ways you never expected! cpae-ef-heart-pinks

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